Yes, utility and access is a thing now but back when I wrote this article in Jul 2021 and when VeeFriends was first released, it wasn't. Most projects were just offering art and community. It is quite common now though :)
As far as I success of an NFT porject is involved, you do need to be good at marketing which Gary is. It's like launching a product or publishing a book. You could be exceptionally good but it wont reach many if you are not a good marketer.
Takeaway was to get a better understanding of NFTs and understand that it is not just about the art. There is much more to it and it is ever evolving. It is also about a long term vision of building a brand, job isn't finished after the mint. Hope that answers your questions. Thanks for reading and sharing your thoughts :)