Excellent post Hailey! I am on a similar journey of moving from a consulting role (data science & analytics) to a full time health coach. It's my second year and I can completely resonate with most of the points you've talked about. I did make sure I decide and be strict about "what I don't want to do or the type of clients I would say No to" quite early and that helped heaps. Also, like you I spend 60-70% time in content creation. I think giving free value consistently helps build community, bring new clients and also help me get deeper into the topics that i create content with. Excellent post once again, all the best and thanks :)